Saturday, October 3, 2015


So you need to measure something? There are some golden rules that you must never break.
  • Spend more time using the results than measuring.
  • Know your audience.
  • Gain top down support and commitment.
  • Don’t trust data too soon.
  • Don’t measure or publish in such a way that results can be attributed to individuals.
  • Build trust with your audience.
  • Remember that often low precision is more useful than high precision.
  • Avoid premature precision.
  • Understand that a measurement without an associated objective is not a measurement.
  • Understand that a measurement without a benchmark is useless.
  • Maintain balance.
Remember that you will get what you ask for (measure), so anticipate unintended consequences (follow needpowerechg on Twitter to be alerted when we publish our Effective Measurement class).